We Are Pop Up, a London, UK-based community marketplace that connects brands and businesses with short-term retail properties, raised £420k in funding.
Launched in 2012 by Nicholas Russell, CEO, Alastair Moore, Mike Salter, We Are Pop Up allows potential tenants to find available locations for short term shops, restaurants, art projects and one off events, while giving landlords an efficient way to access a source of new tenants.
To date, more than 1,400 businesses and brands have applied to run over 900 projects in over 100 commercial spaces around the UK.
The service has over 3,500 registered users from small Internet entrepreneurs to large multinational corporations.
Over 120 properties are currently available on the platform. They are provided by BOXPARK Shoreditch; Cushman and Wakefield and Jones Lang Lasalle; Brighton & Hove City Council, and Camden Town Unlimited. Sites include local collaboration spaces, shipping containers, independent shops, traditional units at shopping centres in London, Birmingham and other UK cities. Tenants include artists setting up temporary galleries, restaurateurs trying out new concepts, and online retailers.