Liftopia, Inc., a San Francisco, CA-based an online and mobile marketplace serving the ski and mountain activity industry, raised $5m in financing.
The round was led by Industry Ventures with participation from new investors ru-Net, Thayer Ventures, Salesforce CEO Marc Benioff, Zillow CEO Spencer Rascoff, Yelp CEO Jeremy Stoppelman, and Walter Winshall as well as existing investors First Round Capital, Lowercase Capital, SK Ventures, Xandex and former Expedia CEO Erik Blachford.
The company, which now has raised $7.9m, will use the capital to grow its team and accelerate the development of technology products for the ski industry, which include its proprietary commerce, business intelligence and mobile solutions, which help ski resorts optimize revenue and improve the overall consumer experience.
Founded in 2005, by Evan Reece, CEO, Liftopia operates Liftopia.com, an online and mobile marketplace for ski lift tickets and other mountain activities where consumers can save their money on advance-purchase tickets, and Cloud Store, a software-as-a-service (SaaS) commerce and revenue management solution for ski resort operators.
The company’s platform, which leverages a proprietary business intelligence and revenue management system that facilitate automated dynamic pricing, is currently used by more than 250 resorts in North America.
Liftopia, which now has 35 employees, is hiring across all departments, including engineering, design, product, partner strategy, marketing, and customer support.
19/10/2011: Liftopia Raises $1.3M in Funding