LevelEleven, a Detroit, USA-based provider of enterprise gamification and CRM solutions, raised $2m in additional venture funding.
Backers included from Mashburn Justice Capital Partners, Detroit Venture Partners, Hyde Park Venture Partners, salesforce.com and angel investor David Fry.
The company intends to use the funds to scale the team, increase sales and marketing efforts, and further product development.
Led by Founder and CEO Bob Marsh, LevelEleven provides Compete, an enterprise software tool for sales managers to create competitions among team members and leaderboards around any behavior that can be tracked in CRM systems. It is native to salesforce.
The company currently has more than 85 customers including Comcast, Delta Airlines, OpenTable, Stanley Black & Decker and Concur, among others.