The round was led by Menlo Ventures, with participation from Rho Ventures and Grape Arbor Ventures.
Launched in 2012 by Cheryl Han and Elenor Mak, Keaton Row is an online platform that allows women nationwide to work with qualified stylists.
The company partners with retailers that offer a range of price points and styles to meet the diverse needs of clients including plus size, petite, and maternity items. Keaton Row’s roster currently includes Piperlime, Shopbop and Trendseeder, among others.
The stylists, who are vetted by the company’s team, use social media to sell within their networks and conduct all of their business online.
Keaton Row previously raised a $1m in a seed round led by Rho Ventures.