Gigya, a Mountain View, CA-based provider of a connected consumer management suite, closed a $25m funding.
The round was led by Greenspring Associates, with participation from existing investors Benchmark Capital, Mayfield Fund, DAG Ventures and Advance Publications.
The company, which has now raised $70m, intends to use the funds:
– to increase adoption of Social Login, Registration-as-a-Service, Identity Storage and the NEXUS Partner Ecosystem,
– to expand domestic and international sales and marketing teams in its headquarters and in offices worldwide (Phoenix, AZ, and Tel Aviv, Israel), and
– develop new products.
Led by Patrick Salyer, CEO, Gigya provides a suite that connects brands with mobile and social consumers by helping businesses access, manage and use first-party consumer data to increase marketing campaign performance and on-site social engagement.
Clients include World Wrestling Entertainment, Art.com, AARP, The Atlantic, ABC, Pepsi, Verizon, and the NFL.
22 positions are open on the company’s career section at http://www.gigya.com/careers/.