DoubleDutch, a San Francisco, Ca.-based provider of data-driven mobile event applications, closed $10m in Series C funding.
The round was led by Bessemer Venture Partners, with participation from existing investors FLOODGATE Fund and Bullpen Capital. In conjunction with the funding, Byron Deeter, a partner at Bessemer Venture Partners, joined DoubleDutch’s board. Headquartered in San Francisco, DoubleDutch is a social events platform.
The company, which has raised a total of $18.5m in funding to date, intends to use the funds to accelerate its international expansion, grow its new line of data-driven products for exhibitors and organizers, and transition the business fully to a Software-as-a-Service (SaaS) model.
Founded in 2011 by Lawrence Coburn, CEO, DoubleDutch provides an event app that focuses on engaging event participants through a native, social interface and then analyzes this interaction to benefit organizers and exhibitors. It allows event attendees to comment, check-in to and like agenda items, choose to push posts to external social networks, and connect with fellow attendees. The app captures all of this in-app data to surface leads for exhibitors. Event marketers can update content, view aggregated attendee data, and push out notifications in real-time through a web-based management platform.
DoubleDutch has provided apps for tradeshows, internal meetings and association events for the leading companies including American Express, Cisco, Price Waterhouse Coopers and SAP.
It currently has 60 employees and plans to expand its Amsterdam office and establish a new office in Hong Kong this year.