AdYapper, a Chicago, Illinois-based provider of real time analytics and viewability monitoring for display and mobile ads, raised $1.2m in seed funding.
Backers included KGC Capital, David Cohen of TechStars, Laurel Touby, Paul Sethi, Sameer Jagetia, Ari Newman, Vip Sandhir of Brown Capital and Dave Lerner of Rugged Ventures.
The company intends to use the capital for R&D to continue its product innovation and expanded capabilities in new environments.
Led by Elliot Hirsch, CEO and Founder, AdYapper tracks display and mobile ads, providing critical situational awareness and transparency into digital ad campaigns, generating detailed verification data, consumer sentiment, and viewability monitoring on ad impressions.
FinSMEs
05/09/2013