MVP Interactive, a Philadelphia, PA-based interactive software and marketing company specializing in in-venue brand engagement, received a new funding of undisclosed amount.
Backers included Seven Crowns USA, a subsidiary of Triple Five, a large privately held real estate company.
The company intends to use the funds to continue to expand its operations in the sports environment, and grow in the entertainment and retail space (movie theaters and malls) while continuing to develop additional interactive marketing products.
Led by CEO and founder James Giglio, MVP Interactive specializes in creating interactive audience experiences while at the same time enabling brands to deeply connect and engage consumers at the game. The company also provides customized direct fan marketing services through its P2F (Player-to-Fan) service that enables teams to send customized messages to season ticket subscribers.
Its flagship product, the Fan Morphing Station, debuted at the NBA All-Star Game in Houston in February and continued to grow through deals with the Houston Rockets, Philadelphia Flyers, Dallas Mavericks and the Houston Dynamo.
The company has also received financial commitment from Ben Franklin Technology Partners of Southeastern Pennsylvania.