Pizza delivery giant Domino’s Pizza (NYSE: DPZ) has launched a new marketing initiative to back startups and ideas on Indiegogo.
Under “Powered by Pizza“, Domino’s will offer gift cards directly to individuals within the fundraising site who pledge support toward select projects reflecting innovative ideas including pizza.
In addition, the “Pizzavestors” program, where about 30 startup companies all throughout the U.S. were treated to a $500 Domino’s Pizza gift card, will be added to the campaign to support ideas and encourage organizations to continue in their efforts.
Commenting on the initiative, Russell Weiner, Domino’s Pizza chief marketing officer, said: “Gatherings that create great ideas often include pizza – and we want to do what we can to fuel the next revolutionary concept that will also continue to be celebrated fifty years from now”.
FinSMEs
06/08/2013