The amount of the transaction, which was led by media investment bank DeSilva & Phillips, was not disclosed.
The acquisition will allow [x+1] to integrate WDA’s technology and media sources into the [x+1] Origin data management platform.
Led by Konny Zsigo, founder and president, WDA has delivered a fully integrated technology suite that includes real-time bidding, developer SDKs for app marketing and decision-support system for marketers. As a partner, the company has provided several [x+1] clients with the ability to deliver mobile media and analytics.
Led by John Nardone, chief executive officer, [x+1] provides Fortune 500 companies in financial service, insurance, gaming, automotive, retail, telecommunication, online services and travel, with tools to programmatically manage customer and prospect interactions across all their paid and owned digital channels.
The [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™), enables marketers to harness data to target, optimize and synchronize their offers, content and messages through websites, display, email, mobile, SMS, apps, call center chat, all in real time.