TrustRadius, an Austin, Texas-based startup that gives buyers access to in-depth user reviews on hundreds of marketing, business intelligence, sales, finance, HR and IT software products, secured $5m in Series A financing.
Backers included Mayfield Fund. In conjunction with the funding, Rajeev Batra, Mayfield Fund partner, will join TrustRadius’ board of directors.
The company intends to use the funds to scale operations, and add staff, increase membership, expand its base of reviews and other content, and develop new features.
Led by Dave Hart and Vinay Bhagat, CEO, TrustRadius is a website for professionals to share opinions on business technology products to help each other make the most informed decisions about which solutions to buy. The online community also provides guidance on implementation and usage decisions. Site members share insights through software reviews, discussions and networking. Reviewers range from front-line, mid-level managers to C-level executives at all types of organizations, from start-ups to industry giants such as Dell and American Red Cross.