Trover Inc., a Seattle, WA-based mobile app and website for travel, culture and photography enthusiasts, received $2.5m in Series “One” financing.
The round was led by Concur (Nasdaq: CNQR), the provider of integrated travel and expense management solutions, through the Concur Perfect Trip Fund, with participation from existing investors General Catalyst Partners, Benchmark Capital, Trover co-founder Rich Barton and other original angel investors. In conjunction with the funding, Concur co-founder and senior vice president, Michael Hilton, will join the company’s board of directors.
Trover intends to use the funds to accelerate the growth of its community, improve social connections across its network, and refine the tools available for members to publish content.
Led by CEO Jason Karas and launched in 2011, Trover is a mobile- and web-based community of travel, culture & photo enthusiasts who are passionate about sharing travel photos, stories and insider tips.
Members can contribute location-tagged photos through the app and website, and add to a collective photo mosaic of top activities, sights and food at destinations around the world.
In addition to the funding, the company has also announced the release of a new version of its iPhone app, which streamlines the navigation through places and photos, and offers new ways for members to find each other and share insights.