Taykey, a New York and Israel-based topical Advertising channel, raised $6m in its third funding.
Tenaya Capital joined existing investors Sequoia Capital, SoftBank Capital, and Marker.
The company intends to use the funds to expand its team with hires on its sales, engineering, ad operations, and product teams.
Founded by CEO Amit Avner, Taykey provides a media buying platform that allows brands to deliver ads based on what is topical for their audiences. In 2013 to date the company has ran over 100 campaigns.
In addition to the funding, Adam Klee joined the company as VP of Media Operations, overseeing Client Services, Technical Account Management, and Ad Operations teams for the company. Carmit Tevet-Kuzy joined as VP of Finance.