Springbot Inc., an Atlanta, GA-based SaaS eCommerce marketing platform for the small and medium business (SMB) market, completed a $3.0m Series A funding round.
The round was led by TechOperators, with participation from TTV Capital and existing investors Nonami Investments, and Forté Ventures. In conjunction with the funding, Dave Gould, partner at TechOperators, will join Springbot’s the board of directors.
The company intends to use the funds to expand sales, customer service and software development teams, increase market awareness and accelerate customer growth.
Founded in 2012 and led by Brooks Robinson, CEO, Springbot uses shopping cart data to automatically generate customer and product segments to allow store owners to connect all their key digital marketing channels such as email, social and online ads into one dashboard, and then uses the latest big data and predictive analytics technologies to analyze purchases and marketing responses into a marketing action recommendations engine.
The company is a Gold Industry Partner of Magento, an eBay company.
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