NatureBox Inc., a San Carlos, Calif.-based online service for healthy snack food, raised $8.5m in Series A funding.
The company intends to use the capital to enhance its data analytics in order to better anticipate and respond to customer preferences as well as to hire within its engineering, product and marketing functions.
Launched in January 2012 by Gautam Gupta, CEO, and Ken Chen, Chief Marketing Officer, NatureBox is an online service for healthy snack food. It offers 80 unique items, including Pistachio Power Clusters, Masa Crisps and Peanut Butter Nom Noms, which all are nutritionist-approved and created just for NatureBox by local growers and independent food producers.
The company ships to customers from its principal distribution center in San Carlos, Calif.