GamesAnalytics, an Edinburgh, UK-based gaming predictive analytics company, raised $1.3m in Series A funding.
Backers included new investors Par Equity and STV Group plc, and current investor Scottish Enterprise, which committed more than $612k via the Scottish Investment Bank‘s Scottish Co-investment Fund.
This is the first stage of a planned $3m round.
The company intends to use the funds to accelerate the development and productization of its predictive modelling platform, Predict™, to strengthen its sales and marketing activities to support its global client base with particular focus on Europe and the US, as well as to increase its reach across all Free-2-Play gaming vertical sectors including social casino, real money gambling, mobile, MMOs and cloud gaming.
Led by Chris Wright, CEO, GamesAnalytics provides a technology solution that uses advanced data mining and predictive modelling to identify and segment significant player behaviours. Through this insight, players can be targeted with real-time individual in-game messages offering personalized experiences that build engagement and increase retention.