WhatsNexx, a Montreal, Canada-based provider of cross-channel marketing automation software, completed a $2.33m second venture capital financing.
The round was led by BDC Venture Capital and GO Capital LP, with participation from Feldman Advisors, and WhatsNexx Chairman Alan Shuster.
The company intends to use the funds to increase its sales and marketing efforts to expand into new markets and new verticals. It is currently hiring for various roles in sales, marketing as well as R&D.
Led by Alain Paquin, Founder and President, WhatsNexx provides a marketing integration platform and management tools for brands to deliver cross-channel marketing programs and campaigns having a better understanding of individual behaviors.
The company also has offices in San Fracisco and NYC.