Surge Performance Training, an Austin, TX-based total body functional training company, raised $750k in seed funding.
Backers included individual angel investors such as Greg Waldorf, CEO-in-Residence at Accel Partners and Philip Cannon, Trustee of PIMCO Funds and Princeton University.
The company intends to use the funds for further product development and partnership opportunities, as well as expansion into select vertical fitness markets in 2013.
Led by Michael Luther, CEO, and Paul Schrantz, Co-Founder – Head of Sales, Surge Performance Training provides a total-body functional training platform, which delivers result-focused workouts designed to enhance lean muscle and cardiovascular fitness.
The company’s flagship products include Surge 360 (invented by Co-Founder Brent Brentham) and Surge 180 – both of which offer over 50 different total body compound movements, each designed to engage multiple muscle groups, joints, and the core to enhance strength, speed, endurance, balance, and flexibility.
Early customers include Robert Downey, Jr. (who used the Surge 360 to train for Iron Man 3), the Detroit Lions, Washington Redskins and Pittsburgh Steelers of the NFL, the Washington Nationals of MLB, the New York Rangers of the NHL, and professional boxing and MMA athletes.