Mobiquity, a company that creates mobile enterprise-class apps, raised $12m in Series B financing.
The round, which brings the total financing to date to $17m, was led by NewSpring Growth, with participation from existing investors Longworth Venture Partners and Sigma Partners. In conjunction with the funding, Mike DiPiano, managing general partner at NewSpring Capital, joined Mobiquity’s board of directors.
The company intends to use the capital to continue to expand geographically and to continue to invest in its product portfolio.
Founded in 2011 and led by Bill Seibel, founder, chairman, and chief executive officer, Mobiquity offers FanShots, a mobile “photo booth” for sporting arenas that lets fans capture and share images, and Velocity, customizable software for live meetings, events and training sessions, from its recent acquisition of Vertical Performance Partners. The company serves Global 2000 clients in pharma and healthcare, retail, financial services, and travel and hospitality sectors. The list of clients includes CVS, Fidelity Investments, MetLife, the New York Post, Putnam Investments, The Boston Globe and Weight Watchers International.
The company, which has locations in Atlanta, Georgia, New York, New York, Philadelphia, Pennsylvania, Providence, Rhode Island, San Francisco, California, Waltham, Massachusetts, and Wellesley, Massachusetts, also partners with SAP to help its customers develop and implement mobile strategies and applications that optimize enterprise solution investments.
29/03/2011: Mobiquity Raises $5M in Series A Funding
28/02/2012 Mobiquity Secures $3M credit facility from Comerica Bank