Insightera, a San Mateo, CA-based learning B2B personalization platform, raised $6.5m in venture capital funding.
Backers included Lightspeed Venture Partners, Opus Capital and existing investor Glilot Capital. David Gussarski, Lightspeed, Dan Avida, Opus, and Arik Kleinstein, Gillot, will join Insightera’s board, in conjunction with the funding.
Led by Mickey Alon, CEO and Co-founder, Insightera provides a learning B2B personalization and targeting solution that leverages machine-learning to help marketers personalize onsite experience based on digital body language and customer journey. The company’s software works with any CMS and require no IT. and is headquartered out of San Mateo, California.