GutCheck, a Denver, CO-based provider of an agile research solution that gives marketers, researchers, and agencies consumer insights, completed a $4m Series B equity financing.
Backers included new investors Grotech Ventures and Crawley Ventures, and existing investors Highway 12 Ventures and Village Ventures.
The company intends to use the capital to expand sales, marketing and engineering efforts.
Led by Matt Warta, CEO, GutCheck is a real-time solution that brands of all sizes use to assemble targeted, on-demand communities for timely insights, refine their marketing concepts based on feedback from actual customers, and optimize products.
Customers include corporate customers like Proctor & Gamble, as well as digital and creative agencies like 360i and Kaleidoscope.
The company is hiring (read here).
[youtube id=”KGkyK02OhSA” width=”620″ height=”360″]