Fractal Analytics, a global provider of advanced analytics to Fortune 500 companies, received a $25m minority investment from TA Associates.
In conjunction with the investment, Naveen Wadhera, Director and Country Head, TA Associates Advisory Pvt. Ltd., and and Kenneth T. Schiciano, a Managing Director at TA Associates, will join the Fractal Analytics Board of Directors.
The company intends to use the capital to expand its presence globally.
Led by Srikanth Velamakanni, Co-Founder & CEO, and Pranay Agrawal, Co-Founder and EVP, Fractal Analytics proivides analytics solutions that allows customers to develop a deeper knowledge of customer behavior and make better data-informed decisions.
Its Customer Genomics™ solution features proprietary pattern recognition and machine learning algorithms that learn from every transaction and customer interaction, including from social media, helping marketers build a complete view of individual customers across attitudinal and behavioral dimensions.
The company has offices in San Francisco Bay area, Greater New York area, London, Mumbai, New Delhi, Singapore and Dubai.
FinSMEs
24/06/2013