In conjunction with the investment, Naveen Wadhera, Director and Country Head, TA Associates Advisory Pvt. Ltd., and and Kenneth T. Schiciano, a Managing Director at TA Associates, will join the Fractal Analytics Board of Directors.
The company intends to use the capital to expand its presence globally.
Led by Srikanth Velamakanni, Co-Founder & CEO, and Pranay Agrawal, Co-Founder and EVP, Fractal Analytics proivides analytics solutions that allows customers to develop a deeper knowledge of customer behavior and make better data-informed decisions.
Its Customer Genomics™ solution features proprietary pattern recognition and machine learning algorithms that learn from every transaction and customer interaction, including from social media, helping marketers build a complete view of individual customers across attitudinal and behavioral dimensions.
The company has offices in San Francisco Bay area, Greater New York area, London, Mumbai, New Delhi, Singapore and Dubai.