FitStar Labs, Inc., a San Francisco, CA-based fitness company dedicated to combining mobile apps and health and fitness content, raised $4m in funding.
The round was led by Trinity Ventures, with participation from early investors Google Ventures and new angels.
The company intends to use the capital to continue to develop its platform and grow the team.
Led by Mike Maser, CEO, FitStar released a video-based fitness app, FitStar: Tony Gonzalez, which features National Football League (NFL) player Tony Gonzalez in an interactive and adaptive workout system that acts as a personal trainer. Its customizable program allows people to progress at their own rate, and provides a wide range of exercises and goals-based programs.
The app is available for free from the App Store on iPad or at www.appstore.com/fitstartonygonzalez.
20/12/2011: Fitstar Closes $1m Seed Funding