DAQRI, a Los Angeles-based developer of 4D Augmented Reality technology, raised $15m in private equity financing.
The round was led by Tarsadia Investments of Newport Beach, Calif.
The company intends to use the capital to increase its engineering and design resources to continue to develop the platform, and its sales force to support its presence in North America and around the world.
Led by Brian Mullins, founder and CEO, DAQRI has developed 4D technology to deliver enterprise Augmented Reality solutions to partners across a variety of industries.
More than 1,000 augmented reality experiences for Twentieth Century Fox, Matchbox Twenty and SONY, and other brands and publishers in the fields of education, medical, brand communications, entertainment, and industrial manufacturing have leveraged the company’s technology in the last year.
DAQRI now plans to make its technology available for licensing by new partners and to open its platform to content creators, allowing them to design, execute and publish augmented reality experiences.
The company, which has an R & D lab in Sunnyvale, Calif. and sales office in Detroit, also will support Google Glass.
In addition to the investment, Troy Carter, founder, chairman and CEO of Atom Factory, has joined the company’s advisory board.