Zoove Corp., a Palo Alto, CA-based provider of a mobile phone number that connects brands with people, raised $15m in Series E funding.
Backers included existing investors Rogers Venture Partners and Panorama Capital, Worldview Technology Partners and Highland Capital.
The company intends to use the funds for product expansion, business development and marketing.
Led by Joe Gillespie, CEO, Zoove Corp. provides StarStar and StarStarMe, a mobile phone number that allows brands to deliver mobile experiences through a phone call. Enabled across all major U.S. carriers (AT&T, Sprint, T-Mobile, and Verizon Wireless), the StarStar platform allows marketers to leverage media, mobile and marketing through a single platform, in order to create offline-to-online brand experiences.
Brands using StarStar include CBS, Dunkin’ Donuts, Ford, Hyatt, NFL and Verizon Wireless.
FinSMEs
14/05/2013
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