Swipely, a Providence, Rhode Island-based platform for local merchants accept payments and understand customers, completed a $12m Series B round of financing.
The round was led by Shasta Ventures, with participation from existing investors First Round Capital, Greylock Partners and Index Ventures. Shasta Ventures’ Sean Flynn will join the company’s board in conjunction with the funding.
The company intends to use the funds to continue to expand operations, adding new people, growing the network, and expanding the product set into a broader operating system for local commerce.
Founded in 2009 by Angus Davis, Swipely provides restaurants, bars and local merchants with a solution to accept payments, and understand behaviour of customers via analytics, loyalty and marketing tools.
The company is hiring (read here).