StepLeader, a Raleigh, NC-based provider of mobile app development and advertising sales solutions for local media and college sports, raised $4.4m in funding.
The round was led by River Cities Capital Fund, with participation from Bull City Venture Partners. In conjunction with the investment, Ed McCarthy and Rik Vandevenne of River Cities will join the company’s Board of Directors while David Jones of Bully City will join as a board observer.
The company intends to use the funds to increase the engineering, advertising sales and business development teams, as well as to expand in new markets.
Founded in 2004 as NewsOverWireless, a division of Capitol Broadcasting Company, StepLeader spun out as an independent company in May 2012.
Led by Brian Handly, CEO, the company today offers solutions and expertise to help content producers deliver their stories across mobile apps, mobile websites and smart TV apps.
Partners include Scripps Television Station Group, Fox Television Stations, Morgan Murphy Media, News-Press & Gazette Company (NPG) and Capitol Broadcasting Company.