Skyword, a Boston, Massachusetts-based provider of a platform for original content production at scale, closed a $6.7m growth financing.
The round was led by Cox Media Group.
The company intends to use the funds to expand the team (read here) and scale operations.
Led by Tom Gerace, founder and CEO, Skyword provides a platform that streamlines and automates the steps in the content creation and publishing process and also provides marketers and publishers with content intelligence. This includes the SEO scorecard assessment, content promotion across social channels, and the ability to track real-time search engine referral information to map content creation strategies to trending topics.
The company also provides access to a community of more than 20,000 professional writers.
Other backers in Skyword include Allen & Company, Progress Ventures, Cox Media Group and American Public Media Group.
19/12/2011: Skyword Closes $6M Financing