Qriously, a New York and London-based provider of products that measure real-time public opinion, raised $3.5m in Series A funding.
The round was led by Spark Capital, with participation from Accel Partners.
The company intends to use the funds to expand its U.S. and European presence and extend the application of its network beyond research with its new product called “asQvertising”, a mobile advertising solution, which enables consumers to self-select mobile advertisements by answering basic questions served to them through their smartphones. The answers to these questions are used to derive real-time, location-based insights and engage more intelligently with consumers.
Founded in 2010 and led by CEO Christopher Kahler, Qriously has additional team members in Atlanta & Vienna and is hiring (read here).