LoyalBlocks, a New York City-based loyalty marketing solution for small businesses, raised $9M in Series A funding.
The round was led by General Catalyst Partners with participation from Founder Collective and existing investor Gemini Israel Ventures. In conjunction with the funding, General Catalyst Managing Director Adam Valkin will join LoyalBlocks’ board of directors along with Yossi Sela, managing partner at Gemini, and Allon Bloch, CEO at mySupermarket.
The company intends to use the capital to further develop its platform and for scaling the US operations.
Led by Ido Gaver, co-founder and CEO, LoyalBlocks provides SMBs and Brick & Mortar merchants with a loyalty marketing solution that is designed to enable automatic interaction with customers via mobile phones by sending offers and promotions as soon as they walk near their venues.
LoyalBlocks allows merchants to create a branded and customized loyalty app for their business.
The company has research & development in Israel.