Joyus, a San Francisco, CA-based video shopping company, raised $11.5m in a second funding round.
The news was firstly reported by AllThingsD.com (read here) and then confirmed by Time Warner Investments, which led the round along with InterWest Partners, with existing investors Accel Partners and Harrison Metal participating.
Led by Sukhinder Singh Cassidy, Joyus provides a platform that is designed to help shoppers discover goods via short-form videos.
Each week, a team of curators – led by Gina Pell, share their special apparel, beauty and lifestyle finds with users and then show how to make them work. Each item is available for sale for a limited time through the company’s exclusive video sales platform.
Users can also share videos with friends on Facebook and Twitter.