ZooZ, a Ra’anana, Israel-based startup that provides a payment platform, closed a $2m Series A funding.
The round was led by XSeed Capital, with participation from existing investors lool ventures and Rhodium.
The company, which has raised $3.5m to date, intends to use the funds to add new product functionality, increase traction with retailers, sign new partnerships, and build its presence in the global payments market.
Founded in 2010 by Oren Levy, CEO, ZooZ provides a consumer-driven checkout platform that aims to help retailers reduce shopping cart abandonment and grow their business based on smart consumer insights.
In 2012, the company added an HTML5 mobile web and desktop version to its iOS and Android-compatible offering, giving developers in over 150 countries a solution for integrating payment functionality into their mobile apps and sites, and enabling retailers to reach their consumers across all platforms.