Style on Screen, a London, UK-based social media commerce company, closed a £150k SEIS investment.
Backers included a syndicate of London Business Angel (LBA) investors, including co-investment by LBA’s SEIS Roundtable Syndicate Fund 2012.
The company intends to use the funds to continue the development of its platform technology, start US expansion and support working capital requirements.
Led by Kingsley Maunder, CEO, Style on Screen has developed a platform technology that provides real time feedback on products that feature on TV shows. The technology allows users to send a tweet directly to the TV show, it decipher the question and the answer is sent back to him/her with a link to purchase the item.