StreetLight Data, a San Francisco, CA-based provider of geospatial business intelligence solutions for the in-store retail ecosystem, raised a seven-figure Euro Series A financing.
The round was co-led by Vision Ridge Capital Partners and T-Venture.
The company intends to use the funds to develop its new product, StreetLight InSight, by adding new team members.
Founded in 2011 by Laura Schewel, CEO, StreetLight Data delivers next-generation geospatial business intelligence to support critical decisions and improve ROI in marketing, site selection, urban planning, and economic development. The company recombines data from traffic and transportation management systems (such as traffic jam alerts and navigation) to help retailers better understand the context in which their stores operate. This intelligence can lead to improved site selection, as well as other applications.