SocialFlow, a NYC-based social media marketing company, raised $10m in Series B funding.
The round was led by Fairhaven Capital, with participation from existing investors SoftBank Capital, RRE Ventures, AOL Ventures and Betaworks, as well as new investors kbs+ Ventures and Rand Capital Corporation (NASDAQ: RAND).
The company intends to use the funds to accelerate its range and reach, expand its product portfolio and further develop its partner base.
Led by CEO Missy Godfrey and co-founder and Chief Product Officer Frank Speiser, SocialFlow provides an intelligent social network engagement and analytics platform that helps brands and publishers actively follow conversation flows across social networks, selecting the right points of engagement with key audiences for when they are most likely to be motivated to action.
The company’s Cadence and Crescendo platforms are used by more than 70 enterprise customers across publishing, consumer products, retail, automotive, hospitality Customers include brands such as Walmart, Pepsi, and Burberry, among others.