Silverpop, an Atlanta, GA-based provider of digital marketing technology, raised $25m in mezzanine and debt financing.
The company intends to use the capital to accelerate growth and customer adoption globally.
Launched in 1999 and led by Bill Nussey, CEO, Silverpop provides digital marketing technology that includes marketing automation, email, mobile and social tools.
The company currently employs more than 500 people in offices in the U.S., the UK, Germany and has a presence in Australia/APAC, Africa, South America (including Mexico and Brazil), and Eastern Europe (Turkey and Czech Republic) via strategic reseller relationships.
It serves more than 1,800 customers representing 5,000 brands worldwide.