Moonfrye, a Los Angeles, CA-based startup that is building an app dedicated to inspiring creativity in parents, raised a $2.5m in funding.
The round was led by GRP Partners, with participation from Greycroft, Daher Capital, and Google Ventures.
Co-founded by CCO Soleil Moon Frye and CEO Kara Nortman, Moonfrye focuses on bringing creative experiences to families both online and off-line. Built on the moonfrye.com online community, launched years ago by Soleil Moon Frye to share with her large online social community (1.5m Twitter followers and more than 500k on Facebook), the company focuses on the crafting and “do-it-yourself” market by launching a a shared creative outlet focused on inspiring creativity in parents.
Advisors include Dan Rosensweig, Tim Ferriss, Randi Zuckerberg, Gina Bianchini, Erik Lammerding and Rick Marini.
Mark Suster of GRP Partners commented the investment on his blog: “Both Sides of the Table” (read here).