MarketShare, a Los Angeles, CA-based cross-media predictive analytics firm, raised a $38m in financing.
The round was led by FTV Capital, with participation from existing investor Elevation Partners and other backers. In conjunction with the funding, Eric Byunn, FTV Capital partner, joined MarketShare’s board.
The company intends to use the funds to further enhance its technology platform as well as to accelerate growth in markets worldwide.
Founded in 2005 and led by co-CEOs Wes Nichols and Jon Vein, and COO Ivan Markman, MarketShare provides technology, data, modeling and business intelligence solutions that enable businesses to evaluate several forms of marketing and sales investments, including paid media (i.e., TV, print, display, search, video, and social media, trade funds), owned media (i.e., website traffic), and earned media (i.e., word-of- mouth, social media, and PR.
The company also has offices in San Francisco, New York, London, Tokyo and Bangalore.