Tapad, a New York-based provider of unified cross-device advertising solutions, closed its $6.5m Series B round of funding.
Backers included Firsthand Technology Value Fund, Inc. (NASDAQ: SVVC) and existing investors FirstMark Capital and Avalon Ventures.
The company intends to use the capital to continue to grow in the U.S. and expand globally.
Founded in 2010 by CEO Are Traasdahl, Tapad offers proprietary cross-platform audience buying technology that provides a unified view of consumers across all screens. It is used by more than 75 brands of Fortune 500 companies.
The company has offices in Chicago, Detroit, Los Angeles, Miami and San Francisco.
FinSMEs
21/03/2013