Innovid, a NYC-based provider of a technology platform that delivers video advertising, raised $11m in Series C funding.
Backers included existing investors Sequoia Capital, Genesis Partners, and T-Venture and new investor Vintage Investment Partners.
The latest funding brings the compay’s venture funding total to approximately $27.6m. Innovid previously received $3m in Series A from Genesis Partners; $4.1m in a venture round from Genesis Partners and T-Venture; and $9.5m in Series B from Sequoia Capital, Genesis Partners and T-Venture (read here).
The company intends to use the capital to continue to grow in video ad serving across PC, mobile and tablet, as well as expand into new screens including gaming consoles, connected TV, video on demand and broadcast TV.
Led by Zvika Netter, co-Founder and CEO, Innovid provides brands and marketers with a video technology platform (Ad Server) to create, deliver, and measure video advertisements from pre-roll campaigns to complex addressable and interactive units.
The company’s iRoll® formats allow marketers to insert interactive elements in their video ads, including games, contest entries, social apps, coupons, additional video, shopping carts, store locators, and other creative ideas to capture viewers’ curiosity and create immersive experiences for consumers.