Yours Florally, a Belfast, Northern Irish start-up that provides an integrated SaaS and e-commerce platform for the retail florist industry, raised a seed funding of undisclosed amount.
Backers included Lough Shore Investments and Belfast-based angel investor and former European head of sales and operations for Google Stephen Lusty.
The company intends to use the capital to build theit network in the UK and develop the platform further on mobile.
Founded by Mary McKimm in 2012, Yours Florally provides customers with a platform to shop for flowers online, with the delivery and execution of these orders completed through a network of local suppliers.
The company has over 100 partner florists in Ireland with plans to announce the first partnerships in the UK in the coming months.