Fanzy, a Paris and San Francisco-based provider of a Saas social loyalty platform, raised an additional $550k in seed funding.
Backers included Kima Ventures, Start Capital and OREFA, the investment fund of Jacques-Antoine Granjon, the founder of Vente-Privee.
The company intends to use this capital, which brings the total amount to date to over $1.5m, scale-up its enterprise business building its solutions specifically for larger companies, building up its sales team (read here).
co-founded by Jeff Marois and Tuhin Roy, Fanzy provides a Saas social loyalty platform that allows organizations to reward fans for their social activity around their brands, TV shows, films, celebrities, sports teams, athletes, etc. As Fanzy members generate buzz for a brand, they unlock real life rewards, social achievement badges and are added to a leaderboard for each “Fanzy” they join based on the company’s proprietary FanScore influence measurement.
http://youtu.be/2H-Pdev-ytY
FinSMEs
27/03/2013