Cause.it, an Indianapolis, IN-based mobile app that connects volunteers with nonprofits and local brands, raised $500k in seed funding.
Backers included the Innovate Indiana Fund and other undisclosed angel investors.
The company intends to use the capital to build and scale their mobile and data services solution to nonprofits, brands and new cities.
Co-founded in 2011 by Gagan Dhillon and Andrew Blejde, Cause.it provides volunteers with tools to sign up for nonprofit service events or activities, nonprofits the opportunity to define volunteer loyalty and communicate with volunteers, and allows brands and businesses to develop a socially conscious brand identity and track the social activity levels of their customers. It also helps businesses define what causes their consumers support, while rewarding volunteers for their work with points that they can use on everything from gift cards to discounts.
The Cause.it smartphone app is currently available for the iPhone and the Android version will soon be released.