UpTo, a Detroit, Mich.-based startup that operates an event stream platform, raised an additional $1.5m in second funding.
Backers included Detroit Venture Partners and Ludlow Ventures.
The company intends to use the capital to for key hires in marketing and business development, expand its partnership program and continue to build out its mobile and web platform.
Led by co-founder Greg Schwartz, UpTo allows users to curate a feed that includes plans their friends are sharing, events from public streams they’re following and the user’s own calendar. Schools, sports teams, local businesses or college student groups can publish their calendar of events as a social stream that users can follow on UpTo and will be able to embed their stream directly into websites.
Users can choose which streams to follow based on their location, likes and interests.
The app is available for free for both iOS and Android devices.
FinSMEs
28/02/2013