Spredfast, an Austin, Texas-based provider of independent social marketing software, raised $18m in venture capital.
The company intends to use the funding to continue to develop its technology platform and to grow the team.
Led by Rod Favaron, CEO, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. It enables people to engage in more conversations from a single platform on social networks such as Facebook, Twitter, LinkedIn, YouTube, Foursquare, and known blogging platforms. Customers include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway, WCG, Caterpillar, Rackspace, and Starbucks.
The company is part of Facebook’s Preferred Marketing Developer Program, Twitter’s Certified Products Program and LinkedIn’s Social Media Management Partner Program.