Playnomics, a San Francisco, California-based provider of data science and predictive analytics for mobile, social and browser games, raised $5m in Series B funding.
The round was led by Vanedge Capital, with participation from existing investors FirstMark Capital and XSeed Capital.
Founded in 2009 and led by Chethan Ramachandran, CEO, Playnomics provides a CRM platform for games called PlayRM, and a predictive PlayScience Engine, which currently supports game developers and consumer brands worldwide across over 100 games and applications, both web-based and mobile, scoring data from over 30 million monthly active players and processing over 5 billion in-game events.
The company intends to use the continue to focus on games and gamification mechanics and further expand the existing the features and capabilities of the PlayRM Platform, which already profiles a total of over 100m unique players across dozens of online games and brands worldwide.
In conjunction with the investment, Tony Lam, Principal at Vanedge Capital, will also join Playnomics’ board.
FinSMEs
21/02/2013