OpenX Software Ltd., a Los Angeles, CA-based provider of digital and mobile advertising revenue products and services, closed an additional financing in its Series E round.
The funding came from new investor cyber communications, inc., a Japan-based media representative company and a wholly owned subsidiary of Dentsu Inc. (TYO: JP: 4324).
The company intends to use the new funds to accelerate growth, finance additional acquisitions, expand internationally and broaden adoption of its digital revenue platform.
The Series E round, announced in January 2013 (read here), was led by new investor Samsung Venture Investment Corporation, with participation from existing investors Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures.
This new investment brings the total amount raised by the company to date to more than $75 million.
Led by Tim Cadogan, CEO, OpenX is a global leader in digital and mobile advertising technology. Its products, OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime, provide a Software-as-a-Service platform that combines ad serving, an ad exchange, a Supply Side Platform and content valuation, to enable digital media companies to maximize their ad revenue on any digitally connected screen.In 2012, the company completed two acquisitions – LiftDNA and JumpTime. It currently employs more than 260 employees in its offices in New York, London and Tokyo.