LoopIt Receives Seed Funding from Avalon Ventures
The amount of the deal was not disclosed.
Co-Founded by Geraldine Laybourne and Andrew Lau, LoopIt aims to help consumers make informed decisions about their online purchases with friends and advisors. It is developing a 1-to-1 conversation engine that allows consumers to connect with their friends across social networks for advice and opinions at every step of their purchase path, from discovery to point-of-purchase.
It is an operating company of Redstar Ventures, a Boston-based venture foundry.