Glow Digital Media, a London, UK-based provider of Facebook ad technology solutions to marketers, received $1.3m in seed funding.
Investors Include Project A Ventures GmbH and Avonmore Developments Ltd.
The company is using the funds to hire senior executives in the UK in Data Science, Business Development, Product Management positions, and to expand into the U.S. marketplace, where it opened a new regional headquarters in Los Angeles led by David Wamsley (VP, Sales & Strategic Partnerships, US).
Founded in 2009 and led by CEO Damian Routley, Glow provides proprietary social ads platform, Glow Machine, which is designed to help direct response advertisers build and manage their Facebook advertising campaigns to reach their target audiences more effectively. It has industry expertise in Gaming, eCommerce, Financial Services, Travel, and Automotive.
In September 2012, the firm has been named as a Facebook Strategic Preferred Marketing Developer (SPMD).
Customers include King.com, Omnicom, Blue Ant Media, Bacardi, Kraft, and Mercedes Benz.