Bullitt Group Ltd, a Reading, UK-based company that provides go to market solutions for global brands looking to extend into mobile or audio products, received a £3.5m investment from Business Growth Fund.
Following the close of the transaction, BGF will hold a minority stake in the business.
The company intends to use the capital to accelerate its portfolio of products and brands, as well as to expand into more international markets.
Founded in 2009 by David Floyd, Colin Batt, and Richard Wharton, Bullitt Bullitt operates a fully integrated model for the brands it works with, from product conception, through to distribution and marketing of the products. Its channel partners and customers include global cellular distributors and telecoms carriers, who sell the company’s products to end users in 32 countries.
It is the worldwide licensee of Caterpillar Inc. for mobile devices and accessories and the licensed manufacturer of JCB mobile devices. Another brand in the portfolio is Ted Baker (audio products).
Bullitt operates globally and employs 30 people, with offices in Shenzhen in China, and the US.